Ideasourcing is now changing the face of innovation by enabling organizations tap into intelligence from a variety of crowds. Businesses are now using crowdsourcing solutions to obtain information and ideas from consumers and industry professionals. Besides, this approach helps to advance the pace of innovations and makes participants feel a part of a community.
First, it allows businesses to find out new trends and thus meet consumer needs in a more efficient manner due to a wider range of opinions. Some examples are LEGO’s Ideas, where consumers submit design ideas and the company brings out new products based on the ideas. When organizations adopt crowdsourcing, they are able to tap new ideas that help organizations to compete effectively in today’s market.
